Who is Adaptimize Marketing?
Learn who we are, how we think about growth, and how we help businesses get more from their marketing.
Our Story
Adaptimize Marketing was founded in 2021 by Ben Thompson after working across multiple marketing roles and agency internships.
Across those experiences, a consistent problem showed up. Most marketing work was fragmented. Businesses were getting tactics like ads, SEO, and landing pages, but not a unified system that connected those efforts into measurable growth.
Marketing became something companies ran, not something that reliably produced outcomes.
Adaptimize was built to change that.
Today, we help businesses identify what is working, fix what is not, and build marketing systems that connect directly to revenue instead of vanity metrics.
What We Do
We help businesses grow by improving the parts of their marketing that directly impact demand, leads, and conversion.
That can include paid media, search visibility, landing page performance, and tracking clarity. The focus is always the same.
We make marketing easier to measure, improve, and scale.
We do not sell channel specific execution. We fix growth systems.
Some clients come to us with underperforming campaigns. Others come with no structure at all. The goal is the same in both cases. Turn scattered marketing efforts into a system that consistently produces results.