Google Ads is an online advertising platform used to raise brand awareness, help you sell your products or services, drive app downloads or increase traffic to your website.

There is no minimum ad spend required to run Google Ads, however, we recommend all businesses set a minimum starting budget of at least $1,000 - $5,000 for best results. Depending on your industry and targeted location(s), the cost per click may vary drastically, resulting in more ad spend being needed.

SEO drives organic traffic to your website through optimized landing pages. This process can take 6-12 months before considerable results are seen. PPC ads appear at the top of search results, above SEO results. PPC results can be seen within 2-3 days. PPC ads take about 3-6 months to fully optimize campaigns for best results.

Google Ads is not for the faint of heart. There are a lot of working parts that can quickly lead you to overspend, underperform or not reach the desired results. Have an advertiser or consultant help you at least set up your conversion tracking, so Google can optimize for your desired result(s).

When setting up your campaigns, set a budget that adds up to your total desired ad spend. Over the course of the month, track and adjust your daily budget. This will help you pace and guide your ad spend to remain within your budget. Ask us about our free budget tracker.

A feasibility analysis is conducted when we do our free consultation. We use this initial audit of your business to see if Google Ads can work for your desired budget, products or services and marketing goals.

Simply put, we gather a large collection of potential keywords based off of your services and products. Using these keywords, we segment them into tightly knit themes that we use to build Ad Groups & Campaigns. Once everything is approved, these campaigns are then ready to launch.